How can we build less toxic social network?

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How can we build less toxic social network?

Social network and toxicity

What is toxicity in social network?

What is toxicity in social network? Toxicity means generally its ability to cause harmful effects, mostly about a chemical substance or a particular mixture of substances can damage an organism.

In terms of social network, it refers to harmful effects to your brain or mental health by getting exposed to social network.

Toxicity in Social Network

Instagram Envy

published an article about Instagram Envy.

According to this article, viewers on instagram are expected to let the sumptuous photos wash over them and chip in with comments (“Gorgeous sunset!”) and “likes,” which function as a form of social currency, reinforcing the idea that every shot is a performance worthy of applause. The result is an online culture where the ethic is to impress, rather than confess.

So instead of sharing your ordinary day, people try to impress others.

What we see through these posts is just a tiny part of someone’s day, yet the way it gets presented makes it seem like our peers has a way different life than themselves.

Psychologists call that phenomenon ‘Instagram envy’.

People are looking at filtered and edited bodies of people, selling magical leggings, detox diet, weight-loss tea or any other such product to impress others.

The same people get forced to buy with the hopes of getting similar results. Unknown to the unrealistic standard that they have internalized. It creates a very harmful and toxic body image which poses numerous health threats.

SnapChat Streak

Created photos and filtered content on snapchat has the same phenomenon, and that make teens feel that their real appearance isn't good enough that will lower their self-confidence.

But the real problem is in Snap Streak. Snapchat creates a game to see what users can keep up a "Streak" by using the app a lot, and that makes hierarchy of their friendship by showing number indicating how many days you have messaged with your friends.

Teens tend to compare their friendship by this number.

Social network and mental health

Depression, FOMO, and anxiety related to social network

There are many studies on correlation between social network and mental health.

conducted an experiment by comparing a group of people who can use social media without restrictions with a group of people who get limitation to use Facebook, Instagram and Snapchat use 10 minutes per day for three weeks at the University of Pennsylvania for 143 students.

"The limited use group showed significant reductions in loneliness and depression over three weeks compared to the control group. Both groups showed significant decreases in anxiety and fear of missing out over baseline, suggesting a benefit of increased self-monitoring."

Minorities are marginalized

According to researchers at Columbia University, sexual minorities tend to get isolated, less connected and have lower social status among friends.

"Using social network data, we examined three characteristics of adolescents' social relationships: (1) social isolation; (2) degree of connectedness; and (3) social status. Sexual minority youths, particularly females, were more isolated, less connected, and had lower social status in peer networks than opposite-sex attracted youths. Among sexual minority male (but not female) youths, greater isolation as well as lower connectedness and status within a network were associated with greater depressive symptoms. "

For Black teens, mental health has been particularly impacted by widespread access to viral videos of police shootings.

revealed that African American and Latinx adolescents viewed traumatic events online, they had higher rates of depressive and post-traumatic stress symptoms, including re-experiencing, avoidance, numbing, and hyperarousal.

Each incident might serve as a reminder to Black youth that, in this country, their lives have been devalued. In light of data showing that social media causes the most harm for teenage girls, Black teen girls are even more at risk by virtue of their intersectional identities.

Social network to cherish friends

weCall is a new communication app where you cherish your friends. weCall is focusing on sharing memories, talking about stuff in a daily basis instead of checking number of followers or likes.


Sing together

You can upload whatever you want. For example, you can sing a song with your partner or friends on the app by sharing some song videos.


Watch Party

You can download some of videos like movies or sports, and do watch party as well!

Since the both are in a greens screen effect, the experience is very immersive during convo.


Social network and inclusion

Current social network is not inclusive

Social network is not inclusive enough because of nature of current social network, where people seek similar content instead of exploring something new.

Algorithm on Tiktok

Most of people on Tiktok watch videos through "For you" on the top of the app, where Tiktok recommends video based on your preference using machine learning from the result after 36 min use of you watching activity on Tiktok.

That means, the more you use Tiktok, the less diverse content you will get exposed to, likewise on YouTube.

Danger in seeing the similarity

Sociologists have found that almost all decisions affecting the entire population are made in social situations.

So decisions can be made based on the "wisdom of the crowd" rather than on individual judgments.

When engagement is high and intense in a group, the same ideas may come around again and again. However, because ideas change subtly from person to person, they may not be recognized as mere repetition of ideas. As a result, they assume that "everyone is following the same" and become more convinced that they should too.

This is called echo chamber.

Echo Chamber Problem on Facebook and Twitter

Researchers in Italy done Echo Camber Effect among social networks; Gab, Facebook, Twitter and Reddit.

" We perform a comparative analysis of more than 100 million pieces of content concerning several controversial topics (e.g., gun control, vaccination, abortion) from Gab, Facebook, Reddit, and Twitter. We quantify echo chambers over social media by two main ingredients: 1) homophily in the interaction networks and 2) bias in the information diffusion toward like-minded peers. Our results show that the aggregation of users in homophilic clusters dominate online interactions on Facebook and Twitter. We conclude the paper by directly comparing news consumption on Facebook and Reddit, finding higher segregation on Facebook."

So not all social media cause the echo chamber but the social network which have controlled algorithm such as Facebook, Instagram, Tiktok, SnapChat and Twitter might have more chances to have echo chamber effect.

Build less toxic social network

weCall app is trying to make less toxic social network to celebrate differences. But how?

Only friendship

There's no meaningless numbers on weCall. Just friendship, that's all.


Try to make the space safer

Action toward discrimination

Same as discrimination or sexual harassment. We have strict actions toward discrimination, harassment, or something that violates our community guideline.

Therefore, if a user violates the community guideline, their account will be permanently suspended.

Making social network inclusive

Users own the control to see content

weCall is based on friendship, not followers.

weCall doesn't have algorithm to make users toxic, doesn't personalize your timeline to make money. You have your own control on what kind of content you would like to see by befriending and joining communities.

Help users connected

Furthermore, we help users encounter new friends who have different background as well.

Facilitating meaningful interactions

Being yourself

weCall is about being yourself. Since you don't have to fake yourself to impress others, all you need is to share your life, troubles or something describing yourself.

It could be about your problems, could be your hobbies, could be anything about your life.

If you are still not comfortable with showing your true-self, you can lock your screen that you can be yourself on weBelong because there is no fear that your true face won't be accessible for both friends or family.

To make the world less toxic

weCall is just focusing on friendship. Current social media is full of toxicity, but all you need is the one who will cherish you, and respect you.

We will aim to build less toxic social network and create a social system where differences can thrive.


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